West Orange Chamber of Commerce Facilitating Opportunity
West Orange Chamber of Commerce Facilitating Opportunity
 
West Orange Chamber of Commerce Facilitating Opportunity

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Tue, May 08, 2018

What Realtors need to know about Millennials

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By Leslie Heimer, American Liberty Mortgage

FACT: Nearly half of millennials (now between the ages of 20 and 37) live in suburbs.

FACT: New Home Inventory is low… very low. However, builders are trying to find a way of increasing construction of new, entry-level homes to accommodate the growing need. This is good news as would-be buyers have been frustrated in their search for a home that meets their needs—and their budget.

FACT: A large portion of millennials —slightly less than half— are already purchasing their second or third homes. (wow!)

Working with Millennial Buyers

First, communication is key.

Millennials are well connected and have a large network. Their neighbor, relative, or friend of a friend likely knows (or is) a real estate agent. However, they value key components and are not as likely to simply accept a referral without doing their research.

  • Be social and have your contact information easily accessible online. Have you googled yourself lately? Does your contact information, website and social media platforms quickly pop up?
  • Do you have a professional headshot? Monitor your online image and provide content that speaks to the clients you want to attract.
  • Be ready to text, email, tweet, facetime and message. This is not your momma's real estate market and we must evolve with the next generation of clients.
  • Tech-up! Make the process convenient for them with slick apps and technology they can really submerse themselves in. They are much more apt to preview a virtual tour on their mobile device than schlep across town and fight I-4 traffic.

Next, be an expert in the process.

Advise them on credit score and finances and be knowledgeable about the process. A credit score is a numerical representation of your credit report. FICO scores range from 300 to 850, and the higher your score, the better; It’s best to use 30 percent or less of your total available credit.

Remind your clients not to open new credit cards. A new credit card could put a prospect in danger of not qualifying for a home loan in their desired price range – or at the very least – not getting the best rate possible. Besides the mortgage loan and down-payment – home buyers should also set aside money for unexpected repairs and costs.

Lastly, make sure they are in equally capable hands with a respected Mortgage Lender. Before they start looking (this means online too!) buying prospects will want to consult with a mortgage lender. A successful Realtor/Lender partnership will only make the transaction more successful and the client experience more pleasant. We take time to praise and provide accolades and positive reviews on each Real Estate agent that we partner.

Our millennials love our high-tech, high-touch service delivery model. For example, our text application feature that allows them to safely and instantly become preapproved for a home mortgage. Contact us today for partnership that will service your millennial Buyers.

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