Fri, May 22, 2020
Article submitted by Jamie Mark of EM Agency
Are you aware that there are some good things happening these days? Like, the Valedictorian speeches from the class of 2020, originally seen on Some Good News. Or, the fact that more than one million people have already recovered from COVID-19 worldwide. Knowing this made us feel better. Looking for the good is making us more aware of the good around us. And that’s sound advice for any business right now. Here’s how your business can be more aware.
Every crisis has a silver lining; use this one to become more aware of the big picture of your company.
Now that more eyes are on social media, it’s tempting to share every little thing that comes through your timeline to cash in on that attention. But while social media usage is up, engagement is down-down-down. Be aware of what you share, and where you share it.
What you can do right now
Listen. It’s not about what you think, it’s about what your customers think. Take the time to interact with your customers online. Find their feeds. Read their comments. Watch their stories. Comment positively or ask a question. The more you interact with them, the more they will interact with you. This is one time where quid pro quo works in your favor.
If you have any suggestions or questions about awareness for your specific business, we want to help.
Em is a space. It’s a space to connect messages to markets, ideas to audiences and companies to communities. It’s the space we build brands we believe in—possibly even a brand you believe in.