West Orange Chamber of Commerce Facilitating Opportunity
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Tue, April 30, 2019

The Top 3 Things Which Determine How Often to Post on Social Media

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The Top 3 Things Which Determine How Often to Post on Social Media

by Dhariana Lozano

One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?”

The answer isn’t always so clear cut - in this post, I’ll outline some of the questions I ask when determining how often a brand should post on social media, and what's an adequate posting frequency ongoing.

First, let's tackle a key element. Need. Lets eliminate that word.

Why? Because there's no magic number. The number of times you post on social media is determined by many factors, including the niche you're in (and what your competitors are doing) and, of course, what your audience responds to. No two accounts, even within the same industry, will be exactly the same.

The one thing I want you to realize is that you don’t need to post every day, and you definitely don’t need to post multiple times a day. I cringe whenever I hear a marketer suggest that this is an absolute necessity. With the decline of organic reach, spending time to interact, to find and take part in conversations, is just as important as posting. Now more than ever, you need to focus on being social, on social media.

Now that we’ve made that little mindset shift, let’s discuss the top three things which determine how often you’ll want to post on social media.   To Read More...

 

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