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Healthy West Orange
Town of Oakland adopts new branding
Aug. 2, 2022
OAKLAND, FL — The Town of Oakland is thrilled to announce the adoption of its new branding. The logo, created by Alarie Design in close coordination with the Town’s Branding Committee, features distinct ties to Oakland’s past with a nod to its future. Town of Oakland Commissioners unanimously approved the
design at their regular Commission meeting on July 26.
The refreshed imagery, in familiar brick red tones, represents the character and quality of life that Oakland embodies. The acorn graphic signifies Oakland’s connection to its roots and commitment to continued conservation. Acorns represent seasons, growth, might, humble beginnings, abundance, prosperity,
and good luck. Just as Oakland stands proud, surrounded by natural beauty and rooted in history.
“The concept behind the rebranding effort was to streamline various Town logo designs into one strong image, defining a sense of place for both residents and visitors,” said Town Manager Steve Koontz.
The design process involved research, observation, and strategy created to portray the meaningful identity tied to the values and character of Oakland, highlighting the natural, majestic beauty of the oak tree canopy and playing up natural assets such as the West Orange Trail and the Oakland Nature Preserve.
“This branding serves as an iconic representation of Oakland’s unique identity as a charming and distinct Town with its own rich and diverse story to tell,” said Elisha Pappacoda, Administrative Services, and Communications Director, who oversaw the project.
Over time, the logo will be phased into the Town’s signage, website, social media, stationary, vehicles, staff uniforms, and more.
Alarie Design is a Winter Garden-based, award-winning branding agency that specializes in full-service branding solutions, website design, and digital marketing. The agency has experience branding local municipalities and is very familiar with the Oakland community, having worked with the Healthy West Orange Arts and Heritage Center at the Town of Oakland and the Oakland Nature Preserve.
